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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Part teaching guide, part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, "Identify" is more than simply a book about the art and practice of trademark design. "Identify" is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. "Identify" offers readers a behind the scenes look into the processes Intellectual Property Strategy download ebook of three of the most important and prolific names in the world of branding and design. Featuring more than 40 logos and the often dramatic and amusing stories behind their creation, it shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.

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Author: John Palfrey,
Number of Pages: 192 pages
Published Date: 04 Nov 2011
Publisher: MIT Press Ltd
Publication Country: Cambridge, Mass., United States
Language: English
ISBN: 9780262516792
Download Link: Click Here
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